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MAD
fiitness
MADFiitness is a fitness trainer who specializes in giving 1 on 1 personal training. Her brand's messaging is to empower woman of all shapes and sizes. I designed the brand's logo along with a mood board for inspiration.
Logo Design
Madison, business owner and founder, loved the idea of 70s font and wood texturing. She wanted elements to be dark and moody, staying within the theme of fitness.
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Her tagline "Fight like a girl" originated from taking the power away against stereotypes. Fitness is all shapes, sizes, genders, and doesn't have a label.
Mood Board
Color inspiration for the logo came from deep earthy tones and textures including hunter green, dark browns, and golds. The owner loved the idea of 70s themed font and wood textures.
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